Finding the best products to sell on Amazon FBA

At SourceMogul we’re experts in online arbitrage, so we understand the challenges of finding the right products that not only capture the attention of customers but also generate substantial profits. That’s why we’ve done the legwork for you and compiled this article which is guaranteed to help you understand how to find the right products to grow your business

Whether you’re a new seller looking to kickstart your Amazon FBA journey or a seasoned seller searching for fresh ideas, this article is your ultimate guide to uncovering the lucrative business that selling on Amazon FBA can be. So, buckle up and get ready to explore the world of profitable products that will revolutionize your sales and boost your business like never before!

Get ready to unleash the Amazon FBA goldmine and watch your sales soar to new heights. Let’s dive in!

How to choose the best products to sell on Amazon FBA

When it comes to choosing the right items to sell on Amazon FBA, there are several factors to consider. Here are some tips to help you find the right products to sell and maximize your chances of success:

1. Conduct thorough market research: Before diving into any product category, it’s crucial to conduct thorough Amazon product research. This involves analyzing market trends, identifying consumer demands, and evaluating competition. Look for products that have a high demand but relatively low competition, as this will give you a better chance of standing out and generating sales.

2. Consider profit margins: While it’s important to choose products with high demand, it’s equally important to consider profit margins. Look for products that have a healthy profit margin, allowing you to cover your costs and generate substantial profits. Calculate your costs, including sourcing, shipping, storage, and Amazon fees, and compare them to the potential selling price to determine the profitability of a product.

3. Look for unique selling propositions: Differentiating yourself from competitors is key to success on Amazon. Look for products that offer unique selling propositions, such as innovative features, superior quality, or niche market appeal. This will help you attract customers and stand out in a crowded marketplace.

4. Consider online arbitrage as an alternative to dropshipping: While dropshipping is a popular method for sourcing products to sell on Amazon, it’s worth considering online or retail arbitrage as a viable alternative. This involves sourcing products from retail stores at a lower price and reselling them on Amazon at a higher price. This method allows you to take advantage of clearance sales, discounts, and seasonal promotions to find profitable products. It also gives you more control over product quality and fulfillment.

5. Analyze customer reviews: Customer reviews can provide valuable insights into the demand and quality of a product. Analyze customer reviews for similar products to understand what customers like and dislike, and use this information to make informed decisions about the products you choose to sell. Look for products with positive reviews and high customer satisfaction ratings.

6. Stay updated with industry trends: The e-commerce landscape is constantly evolving, and it’s important to stay updated with industry trends. Keep an eye on emerging product categories, changing consumer preferences, and new market opportunities. This will help you stay ahead of the competition and identify untapped niches that can lead to profitable sales.

What are the most profitable product categories to sell on Amazon FBA?

When it comes to finding the most profitable product categories on Amazon FBA, it’s essential to consider factors such as demand, competition, and profit margins. While there are numerous categories to choose from, some have consistently proven to be lucrative for sellers. We’ve put together our list of popular categories which will help you start your search for the right product.

Our top 8 product categories to sell on Amazon FBA

1. Electronics and Gadgets

With the ever-growing demand for the latest gadgets and technological advancements, the electronics category remains a hot favorite among Amazon shoppers. From smartphones and tablets to smart home devices and accessories, there is a wide range of products to explore within this category. However, it’s crucial to stay updated with the latest trends and ensure you’re offering competitive prices to stand out in this highly competitive market.

2. Health and Wellness

The health and wellness category has seen significant growth in recent years, driven by consumers’ increasing focus on self-care and well-being. Products such as fitness equipment, supplements, essential oils, and personal care items have become popular choices for Amazon shoppers. As people prioritize their health, tapping into this category can lead to substantial sales and profits.

3. Home and Kitchen

The home and kitchen category is a perennial favorite among Amazon customers. From kitchen appliances and cookware to home decor and organization products, there is a vast array of options to explore within this category. With the rise of home improvement and DIY trends, offering innovative and practical solutions for everyday living can be a profitable venture.

4. Baby and Childcare

Parents are always on the lookout for high-quality products for their little ones, making the baby and childcare category a lucrative choice for sellers. From baby gear and toys to nursery essentials and clothing, there is a constant demand for these products. However, it’s crucial to ensure compliance with safety regulations and offer products that meet the highest standards.

5. Fashion and Accessories

The fashion and accessories category is a highly competitive but potentially rewarding space on Amazon. From clothing and shoes to jewelry and handbags, fashion-conscious consumers are always on the hunt for the latest trends and styles. Niche markets within this category, such as sustainable fashion or specialized accessories, can offer unique selling propositions and help you stand out from the competition.

6. Pet Supplies

Selling pet supplies on an Amazon FBA store is a lucrative choice for several reasons. The pet industry continues to grow, driven by a large and dedicated pet-owning customer base. Pet owners prioritize convenience, making Amazon’s FBA service an attractive option for fast and reliable deliveries. The wide variety of pet products offers sellers diverse options to cater to specific niches, while Amazon’s extensive reach ensures exposure to a massive audience, boosting sales potential and profitability.

7. Sporting goods

Sporting goods are an excellent category to sell on an Amazon FBA store due to their evergreen demand and a broad customer base with diverse interests. The sports industry encompasses a wide range of products, from fitness equipment to outdoor gear, attracting a large and dedicated audience. With Amazon’s FBA service, sellers can offer quick and reliable deliveries, satisfying customers’ need for convenience. Moreover, Amazon’s vast marketplace provides significant exposure, allowing sellers to tap into a global market and capitalize on the popularity of sports and outdoor activities.

8. Party supplies

Who doesn’t love a party? Selling party supplies on an Amazon FBA store is a smart choice as the party and celebration industry maintains steady demand year-round. From birthdays to holidays and special events, customers are always looking for party decorations, favors, and essentials. Amazon’s FBA service ensures fast and efficient deliveries, ideal for last-minute party planners. With a diverse range of products in this category, sellers can target various themes and occasions, while Amazon’s vast customer base provides ample opportunities to reach potential buyers and boost sales.

Remember, while these categories have proven to be profitable, success ultimately depends on your ability to identify unique products, differentiate yourself from competitors, and provide exceptional customer service. It’s also important to remember that some of these categories cannot be sold unless you meet a specific criteria.

Are there any product categories you cannot sell on Amazon?

Yes, there are certain product categories that are either gated or prohibited on Amazon. Gated categories are those that require Amazon sellers to meet specific criteria or obtain approval from Amazon before they can sell products in those categories. Prohibited categories, on the other hand, are strictly forbidden and sellers are not allowed to list any products in those categories. Let’s take a closer look at these categories:

Gated Categories

Gated categories on Amazon include products such as beauty, health, and personal care, as well as grocery and gourmet foods. These categories often require sellers to meet certain criteria, such as providing invoices from authorized suppliers or demonstrating a track record of successful sales on Amazon. Gating is done to ensure product authenticity, quality, and customer satisfaction. The gated categories include:

• Health & Personal Care: Includes items like dietary supplements, over-the-counter medication, and personal care products.
• Beauty: This category covers cosmetics, skincare products, and other beauty-related items.
• Grocery & Gourmet Foods: Encompasses food and beverage products, especially those requiring specific certifications.
• Jewelry: Involves precious metals and stones, luxury watches, and fine jewelry.
• Watches: Focuses on various timepieces, including luxury and high-end watches.
• Clothing, Shoes & Handbags: This category covers apparel, footwear, and fashion accessories.
• Toys & Games: Includes children’s toys, games, and hobby-related products.
• Electronics: Covers various electronic devices, gadgets, and accessories.
• Sports & Outdoors: Encompasses sports equipment, outdoor gear, and related products.

Prohibited Categories

Amazon has a list of prohibited categories that sellers are not allowed to list products in. These categories include illegal or unsafe products, such as drugs, weapons, and counterfeit items. Other prohibited categories include hazardous materials, live animals, and certain types of services. It’s important for sellers to familiarize themselves with Amazon’s guidelines and policies to avoid listing products in prohibited categories.

• Weapons and Ammunition: Firearms, explosives, and related items are strictly prohibited.Drugs and Drug Paraphernalia:
• Illegal drugs, prescription medication, and items related to drug use are not allowed.
• Alcohol: The sale of alcoholic beverages on Amazon is generally restricted.
• Tobacco and Tobacco Accessories: Cigarettes, cigars, vaping products, and related items are prohibited.
• Animals and Animal Products: Live animals, endangered species, and certain animal products are not allowed.
• Recalled Products: Items that have been recalled by manufacturers or regulatory agencies cannot be sold on Amazon.
• Hazardous Materials: Products that are flammable, corrosive, or otherwise hazardous are prohibited.
• Offensive and Infringing Items: Items that promote hate speech, violence, or infringe upon intellectual property rights are not allowed.
• Gambling and Lottery: Items related to gambling and lotteries are generally prohibited.
• Stolen Property: Selling stolen or illegally obtained goods is strictly forbidden.

It’s worth noting that while some categories may be gated or prohibited, there are often subcategories within those categories that are open for sellers to explore. For example, while the beauty category may be gated, subcategories like skincare or haircare may be open for sellers to list their products.

Can you sell branded products on Amazon?

Yes, you can sell branded products on Amazon, but there are certain guidelines and requirements you need to follow to do so legally and ethically. Here are some important points to consider:

Authorized Reseller: If you want to sell branded products on Amazon, you must be an authorized reseller or distributor for those brands. This means you need explicit permission from the brand owner to sell their products on the platform.
Brand Registry: Amazon has a Brand Registry program that allows brand owners to protect their intellectual property and have more control over their product listings. If you are the brand owner, you can enroll in the Brand Registry to ensure that your brand and products are represented accurately on Amazon.

Product Authenticity: As a seller, you must ensure that the products you list on Amazon are genuine and not counterfeit or fake. Selling counterfeit products is illegal and can lead to serious consequences, including account suspension and legal action.

Product Images and Descriptions: When listing branded products, use accurate images and descriptions provided by the brand owner or official channels. Misrepresenting the product or using unauthorized images can lead to issues with both Amazon and the brand owner.

Pricing Policy: Some brand owners may have specific pricing policies that authorized sellers must adhere to. Make sure to comply with any Minimum Advertised Price (MAP) or Suggested Retail Price (SRP) requirements if applicable.
Intellectual Property Rights: Respect the intellectual property rights of others. Do not use copyrighted material or trademarks that you do not have permission to use.

Product Condition and Packaging: Ensure that the products you sell are in the condition and packaging specified by the brand owner. For example, some brands may require products to be sold in their original packaging.

Warranty and Customer Service: Be aware of any warranty requirements set by the brand and provide excellent customer service to maintain a positive reputation for the brand, you may be required to uphold these.

Before deciding on a product category to sell on Amazon, it’s crucial to thoroughly research and understand the requirements and restrictions associated with that category. This will help ensure that you are compliant with Amazon’s policies and can avoid any potential issues or penalties.

How can I get access to gated categories?

Gated categories on Amazon require that sellers meet specific criteria or obtain approval from Amazon before they can sell products in those categories (Amazon refers to these as “listing restrictions”). Gating is done to ensure product authenticity, quality, and customer satisfaction. While gaining access to gated categories can be challenging, it is not impossible. For full details on how to get access to gated categories, read our helpful article here.

What are the different ways to sell products on Amazon?

There are several different ways to sell products on Amazon, each with its own advantages and considerations. Here are the main options:

1. Retail Arbitrage: Retail arbitrage involves sourcing products from retail stores at a lower price and reselling them on Amazon at a higher price. This method allows you to take advantage of clearance sales, discounts, and seasonal promotions to find profitable products. It also gives you more control over product quality and fulfillment.

2. Private Label: Private labeling involves creating your own brand and selling products under that brand on Amazon. This method allows you to differentiate yourself from competitors and build a loyal customer base. You can source products from manufacturers or wholesalers, customize them with your branding, and sell them on Amazon. Private labeling requires more upfront investment and effort, but it can lead to higher profit margins and long-term success.

3. Wholesale: Wholesale involves purchasing products in bulk from manufacturers or distributors and reselling them on Amazon. This method allows you to leverage existing brands and products, eliminating the need for product development and branding. However, competition can be high, and profit margins may be lower compared to private labeling.

4. Dropshipping: Dropshipping involves listing products on Amazon without actually holding inventory. When a customer places an order, you forward the order details to a supplier who then ships the product directly to the customer. Dropshipping eliminates the need for inventory management and upfront investment, but it also means you have less control over product quality and fulfillment.

5. Handmade: If you create unique, handmade products, you can sell them on Amazon’s Handmade platform. This platform is specifically designed for artisans and craftsmen to showcase and sell their creations. Selling handmade products on Amazon can help you reach a wider audience and tap into the growing demand for unique, artisanal items.

6. Merch by Amazon: Merch by Amazon is a print-on-demand service that allows you to create and sell custom-designed t-shirts, hoodies, and other apparel. You simply upload your designs, set your prices, and Amazon takes care of printing, shipping, and customer service. Merch by Amazon is a low-risk option that requires minimal upfront investment, making it ideal for those starting out or looking for a side hustle.

Each selling method has its own pros and cons, and the best option for you will depend on your goals, resources, and preferences. It’s important to carefully consider each option and choose the one that aligns with your business strategy and capabilities.

What is the easiest way to find profitable products to sell on Amazon?

We appreciate that with all these tips, finding the right product to sell on Amazon FBA can seem like a daunting task, but luckily for you, your friends at SourceMogul are here to help.

SourceMogul is an online arbitrage platform that scans the prices of hundreds of major retailers to find products that are cheaper to buy, than they are to sell on Amazon! Not only that, it uses real-time sales data to show you the types of products you should be buying, how much you should be selling them for and what sort of profit you can expect after you’ve sold them. It basically does all your product research for you at the click of a button!

And, unlike many other online arbitrage platforms, SourceMogul doesn’t limit the amount of searches you can conduct each day, meaning you can always stay one step ahead of your competition and maximise your profits.

Why not give SourceMogul a try today by signing up for our 7-day free trial and see how it can help you take your Amazon FBA business to the next level.

Some things to remember

When it comes to making a success of your Amazon FBA business, choosing the right products to sell is key to your success, here are some key takeaways you need to remember:

Thorough market research is essential: Before choosing a product category, it’s crucial to analyze market trends, consumer demands, and competition. This will help you identify profitable products with high demand and low competition.

Profit margins matter: While demand is important, it’s equally important to consider profit margins. Choose products that have a healthy profit margin to ensure you can cover your costs and generate substantial profits.

Differentiate yourself from competitors: Look for products that offer unique selling propositions to stand out in a crowded marketplace. This could include innovative features, superior quality, or niche market appeal.

Stay updated with industry trends: The e-commerce landscape is constantly evolving, so it’s important to stay updated with industry trends. This will help you identify emerging product categories, changing consumer preferences, and new market opportunities.

Gated and prohibited categories: Some product categories on Amazon are gated or prohibited. Gated categories require sellers to meet specific criteria or obtain approval from Amazon, while prohibited categories are strictly forbidden. It’s important to familiarize yourself with Amazon’s guidelines and policies to avoid listing products in prohibited categories.

Selling methods on Amazon: There are several different ways to sell products on Amazon, including retail arbitrage, private labeling, wholesale, dropshipping, handmade, and Merch by Amazon. Each method has its own advantages and considerations, so it’s important to choose the one that aligns with your business strategy and capabilities.

Use online arbitrage research tools (specifically SourceMogul): Using a tool like SourceMogul, can make finding the right products to sell on your Amazon store quicker and easier, meaning you’ve got more time to spend growing your business and enjoying the profits. Have fun!